How To Make People Buy with Thomas Zoega Ramsoy - Brainfluence

In this episode of Brainfluence, Roger Dooley is joined by Thomas Ramsoy, CEO and founder of Neurons, to discuss the evolving fields of neuromarketing and consumer neuroscience. Thomas Ramsoy shares insights from his book, "How to Make People Buy," which delves into the science behind what drives consumer behavior—emphasizing that genuine engagement, interest, and desire are far more effective than manipulation or trickery. He highlights how the understanding of unconscious decision-making, micro-decisions, and behavioral design is transforming the way marketers approach their craft. The conversation also covers the practical implications of neuroscience and AI in marketing, including the importance of capturing attention within the first second of a digital ad and avoiding common design pitfalls such as the "corner of death." Thomas Ramsoy explains how AI is making neuromarketing tools and insights more accessible to businesses of all sizes, enabling more precise prediction and optimization of campaigns. By integrating neuroscience methods and advanced machine learning models, companies can diagnose and improve their customer engagement strategies while keeping ethical considerations at the forefront. Show notes, audio, transcript, resources: BOOK: How to Make People Buy (Amazon) - Connect with Thomas: Website - Website: https:/thomasramsoy.com/ LinkedIn - Connect with Roger: Roger's Stuff: Website: Neuromarketing: Forbes:

You can listen to How To Make People Buy with Thomas Zoega Ramsoy - Brainfluence online on Radio and Podcast. Open the player on this page to stream the available audio.

How To Make People Buy with Thomas Zoega Ramsoy - Brainfluence is an episode from The Brainfluence Podcast with Roger Dooley by Roger Dooley.

This episode is 32:44 long.

This episode was published on Nov 19, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from The Brainfluence Podcast with Roger Dooley when more episodes are available from the podcast feed.