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Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscie...
In this Brainfluence episode, host Roger Dooley sits down with behavioral scientist Eva van der Broek and advertising creative Tim den Heije...
In this episode of Brainfluence, Roger Dooley is joined by Thomas Ramsoy, CEO and founder of Neurons, to discuss the evolving fields of neur...
In this episode of Brainfluence, host Roger Dooley welcomes back Matt Dixon, founding partner of DCM Insights and co-author of the bestselli...
Brainfluence host Roger Dooley sits down with marketing thought leader and bestselling author Mark Schaefer, who returns to the show with in...
This episode features Peter Hartzbech of iMotions, who discusses the company's biosensor software platform for studying human behavior. Key...
In the latest episode of the Brainfluence podcast, I had the pleasure of sitting down with Lisa Lutoff-Perlo, then Vice Chairman of External...
Join world-renowned executive coach Marshall Goldsmith as he explores his groundbreaking AI venture - MarshallBot. After decades of coaching...
Here's a departure from the usual Brainfluence format: Are you ready for AI podcasts? Roger does a solo introduction and explanation of Note...
Discover how the airline industry is transforming and how airlines are beginning to reverse a long decline in customer experience. In this w...
In this episode of Brainfluence, host Roger Dooley welcomes back Richard Shotton, a marketing expert with 23 years of experience working wit...
In this Brainfluence episode, we discuss some surprising customer experience findings from a Harvard Business Review study. Our guest, Mauro...
In this episode of Brainfluence, Roger Dooley sits down with Scott Rick, author of "Tightwads and Spendthrifts," to delve into the psycholog...
In this episode of Brainfluence we dive into the psychological triggers that influence decisions with negotiation guru Keld Jensen. Keld bri...
In this engaging episode of Brainfluence, we dive deep into the psychology of persuasion with Michael McQueen, an acclaimed speaker and auth...
In this episode of Brainfluence, we welcome guest Micah Solomon, a renowned customer service expert, to explore the nuances of "Iconic Custo...
In this Brainfluence episode, we explore pricing psychology with Leigh Caldwell, a seasoned behavioral economist and pricing strategist. Lei...
In today's Brainfluence episode, we have the brilliant and hilarious entrepreneur, Mike Michalowicz, as our guest. Mike has built and sold m...
In this podcast episode, host Roger Dooley interviews Melina Palmer, author of What Your Employees Need and Can't Tell You , about change in...
In this fascinating episode of Brainfluence, pioneering neuromarketer Dr. Carl Marci discusses how modern technology is impacting our brains...
In this podcast episode, Roger Dooley chats with Matt Dixon, author of The JOLT Effect and founding partner of DCM Insights, about the conce...
"The last, great marketing strategy" is community... In this episode, host Roger Dooley interviews author Mark Schaefer about his new book,...
On this episode of Brainfluence, host Roger Dooley is joined by Paul Zak, founder of Immersion, a company that uses smartwatches and fitness...
On this episode of Brainfluence, we explore how behavioral science can be utilized in both B2C and B2B marketing. Guest Nancy Harhut shares...
In this episode of Brainfluence, host Roger Dooley interviews Sam Tatam, Global Principal and Head of Behavioral Science at Ogilvy Growth an...
In this episode of Brainfluence, host Roger Dooley interviews AJ Harper, an editor and publishing strategist, about her career as a developm...
Tom Peters is an author and legendary business thinker who has written 19 books. His new title is Tom Peters' Compact Guide to Excellence ....
In business, we have a bias for busyness. Doing something is always better than doing nothing, to most of us. Indeed, Brainfluence guest and...
Can you be authentically charismatic? Renowned behavioral investigator Vanessa Van Edwards has always been fascinated by the 'science of peo...
The last time Eric Barker, we spoke about his book, 'Barking Up The Wrong Tree', the Wall Street Journal best-seller that taught us a scienc...
For decades, market research consisted mostly of surveys and focus groups. Now we have a host of new tools to track our audiences – what the...
Choice architecture, the way choices are presented to people, is often overlooked as an important influence on both big and small decisions....
What is "conation?" According to seasoned marketing and strategy leader Sandeep Dayal, conation is incredibly important in the marketing wor...
Businesses today face the challenge of balancing their core values with the realities of the digital age — an age that has customers expect...
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effec...
Dorie Clark joins us today on Brainfluence discuss her new book, The Long Game and to explain why a long-term strategy is essential to help...
Dan Pink explores a new and surprising topic: Regret. We all have regrets, and usually we think of regret as something to avoid. Not so, say...
One of the most interesting people I've had on Brainfluence is Wired co-founder Kevin Kelly. He's a renowned futurist, a perpetual gadget gu...
One of the most interesting people I've had on Brainfluence is Wired co-founder Kevin Kelly. He's a renowned futurist, a perpetual gadget gu...
In today's episode, we are joined by Nathalie Nahai, an international speaker, author, and consultant whose work explores the intersection b...
Cass R. Sunstein is currently the Robert Walmsley University Professor at Harvard. He is the founder and director of the Program on Behavior...
Joining Roger on today's show is the highly energetic and informative Andrew Davis. Andrew Davis is a best-selling author, keynote speaker,...
Thomas Zoëga Ramsøy is the CEO and Founder of Neurons Inc, a global leader in applied neuroscience. A neuropsychologist with a Ph.D. in neur...
Juliet Funt is a keynote speaker and advisor to Fortune 500 companies. She's the founder and CEO of the efficiency firm Juliet Funt Group an...
Gleb Tsipursky is the founder and CEO of Disaster Avoidance Experts. A thought leader in future-proofing and cognitive bias risk management,...
Richelle Taylor is a leader in performance improvement and marketing services in North America. She oversees One10's go-to-market strategy a...
Before he became internationally recognized as one of the world's foremost experts on body language, Joe Navarro was an eight-year-old refug...
Very few of our guests have a nickname or a tagline, but Jim Morris does: Tagline Jim. He's worked as a copywriter and creative director at...
Ron Friedman, Ph.D., is an award-winning psychologist who has served on the faculty of several prestigious colleges in the United States, an...
Ray Iveson has 30 years of experience developing measurement systems related to product efficacy. The inventor or co-inventor of more than 7...
Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from...