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Decisions That Made Me: Jesper Brodin (IKEA)

The Bottom Line by BBC

Nov 20, 202514:03Business

When Jesper Brodin landed a job as IKEA’s purchase manager in Pakistan, he was only 26. And had no idea he was the only applicant. He’s now spent 30 years with the iconic Swedish brand - since 2017, as CEO of Ingka Group...

About This Episode

Decisions That Made Me: Jesper Brodin (IKEA) is an episode from The Bottom Line by BBC. When Jesper Brodin landed a job as IKEA’s purchase manager in Pakistan, he was only 26. And had no idea he was the only applicant. He’s now spent 30 yea...

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Published Nov 20, 2025, 14:03 long, audio available.

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