Decisions That Made Me: Jesper Brodin (IKEA)

When Jesper Brodin landed a job as IKEA’s purchase manager in Pakistan, he was only 26. And had no idea he was the only applicant. He’s now spent 30 years with the iconic Swedish brand - since 2017, as CEO of Ingka Group, which runs most IKEA stores. During that time, he’s led two major transformations - taking the company digital and making it more eco-friendly. Now, as he steps down from his role, he tells Evan Davis about the lessons he learned from IKEA’s legendary founder, Ingvar Kamprad. And why he’s planning to buy himself a new guitar. (Image: Jesper Brodin. Credit: JOEL SAGET/AFP via Getty Images)

You can listen to Decisions That Made Me: Jesper Brodin (IKEA) online on Radio and Podcast. Open the player on this page to stream the available audio.

Decisions That Made Me: Jesper Brodin (IKEA) is an episode from The Bottom Line by BBC.

This episode is 14:03 long.

This episode was published on Nov 20, 2025.

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