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When brands collaborate

The Bottom Line by BBC

Jun 18, 202633:59Business

Whether it’s McDonald’s and Cadbury or H&M and Karl Lagerfeld, brand collaborations are booming. From food to fashion, homeware to movies, why are partnerships having such a moment and what makes some 'collabs' succeed w...

About This Episode

When brands collaborate is an episode from The Bottom Line by BBC. Whether it’s McDonald’s and Cadbury or H&M and Karl Lagerfeld, brand collaborations are booming. From food to fashion, homeware to movies, why are partnerships having such a...

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Published Jun 18, 2026, 33:59 long, audio available.

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