Episode 11: Business Buzzwords, False Assumptions, and Content Tips from Joe Pulizzi The Bcast

Peter and Jonathan list their most-hated business buzzwords and talk about false assumptions you can make about your business. Joe Pulizzi (Founder, Content Marketing Institute) also joins in to talk about the six steps of the Content, Inc. model. - What are some of your most-hated buzzwords? - Definition: Beg the question ( - Gambler's Fallacy: - Hot-hand Fallacy: - Cherry Picking: - NY Times: Test Your Problem Solving (Confirmation Bias)- - Joe Pulizzi's new book, Content Inc.: - Follow Joe on Twitter:

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Episode 11: Business Buzzwords, False Assumptions, and Content Tips from Joe Pulizzi The Bcast is an episode from The Bcast by Bplans.com.

This episode is 00:29:20 long.

This episode was published on Sep 11, 2015.

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