B2B Influencer Marketing

Joel Backaler, the author of Digital Influence, guides our discussion exploring the world of B2B influencer marketing. We'll discuss how corporations should structure their influencer programs, the role conferences play in connecting with influencers, as well as the need for peer-to-peer influencer marketing campaigns. As always, we'd love for you to take a minute to leave a review on Apple Podcasts, Stitcher, Overcast, or wherever you listen to podcasts. And, if you have any feedback, you can reach us Sean at sean@cascadeinsights.com

You can listen to B2B Influencer Marketing online on Radio and Podcast. Open the player on this page to stream the available audio.

B2B Influencer Marketing is an episode from The B2B Revealed Podcast | Business To Business Sales and Marketing Success by Sean Campbell.

This episode is 32:15 long.

This episode was published on Jan 22, 2019.

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