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How to Sell New Products
Thomas Steenburgh is a business professor at the Darden School of Business, with a focus on sales management and B2B sales processes. We discuss the launch of new products by sales teams, as well as some of the challenge...
About This Episode
How to Sell New Products is an episode from The B2B Revealed Podcast | Business To Business Sales and Marketing Success by Sean Campbell. Thomas Steenburgh is a business professor at the Darden School of Business, with a focus on sales mana...
Podcast
This episode belongs to The B2B Revealed Podcast | Business To Business Sales and Marketing Success.
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Episode Details
Published Sep 5, 2019, 37:48 long, audio available.
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