Stop Blaming Price: Positioning Is Your Problem

The Advanced Selling Podcast by Bill Caskey and Bryan Neale: B2B Sales Trainers

Aug 10, 202616:07Business

Send us Fan Mail You didn't lose that deal on price. You lost it because your positioning wasn't strong enough to make you the obvious, can't-do-without-you choice. Bill and Bryan dig into a claim that gets argued in eve...

Related Episodes

Continue listening to more episodes from The Advanced Selling Podcast.

How to Sell Something the Market Isn't Ready For

Aug 31, 2026 - 20:24

Send us Fan Mail Got something genuinely new to sell — and buyers keep lumping it in with every other "re...

It's Not a Skill Problem, It's an Identity Problem

Aug 24, 2026 - 23:06

Send us Fan Mail Why do good sellers freeze up the second a conversation moves from a director-level buye...

Lessons We've Learned From Those We've Lost

Aug 3, 2026 - 17:41

Send us Fan Mail Every person you've worked with has a story you probably never asked about — and sometim...

The People Who Taught Us Everything We Know About Sales

Jul 27, 2026 - 16:37

Send us Fan Mail Twenty years in this business means running into a lot of characters. This week Bill and...

Self-Scouting: The Mid-Year Sales Review Most Reps Skip

Jul 6, 2026 - 16:31

Send us Fan Mail You're six months into the year. Do you actually know what's working in your sales proce...

Say This, Not That: Why Precise Language in Sales Closes More Deals

Jun 29, 2026 - 20:16

Send us Fan Mail Imprecise language is quietly sabotaging your sales process — and most sellers don't eve...

Patterns of Limitation: Part 2

Jun 22, 2026 - 13:50

Send us Fan Mail Bill and Bryan continue their series on the hidden patterns that quietly cap sales perfo...

Patterns That Are Holding You Back

Jun 15, 2026 - 19:38

Send us Fan Mail Bill and Bryan dig into what they call "patterns of limitation" — the ingrained habits a...