Product-led revenue: What does it mean and how is it different from PLG?

In this episode, Breezy Beaumont, the Head of Growth at Correlated, discusses product-led revenue. It's a topic that raises many questions, differences in understanding, and debates between functions such as product, sales, marketing, and more. Through this episode, Breezy throws light on: 1. Why product-led doesn't mean zero outbound sales or marketing 2. What does product-led revenue really mean? Does it include only net new revenue, or does it also include expansion revenue? 3. What are the touchpoints in the product-led sales cycle? When and where should you insert a sales-assisted layer? 4. How marketing and growth teams can leverage product usage data to improve the buyer experience? 5. How to make a judgment call on which of your PQLs need sales assistance? What are the parameters to consider? 6. When should you involve CS teams in the whole PLG lifecycle and more...

You can listen to Product-led revenue: What does it mean and how is it different from PLG? online on Radio and Podcast. Open the player on this page to stream the available audio.

Product-led revenue: What does it mean and how is it different from PLG? is an episode from The ABM Conversations Podcast - for B2B marketing professionals by Yaagneshwaran Ganesh.

This episode is 00:45:53 long.

This episode was published on Apr 18, 2022.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from The ABM Conversations Podcast - for B2B marketing professionals when more episodes are available from the podcast feed.