How to build a brand new sub category: Kara Goldin

In this episode, Kara Goldin, the founder and CEO of Hint, joins us to discuss how she went about creating an entirely new subcategory of beverages- unsweetened flavored water. Through the episode, she shares her journey and insights on: 1. How she transitioned from journalism to tech to founding Hint water 2. The story of how Hint water came into being 3. Educating the market about a new category and getting people to buy-in 4. Why she wrote her latest book 'Undaunted' and the key takeaway, and a lot more...

You can listen to How to build a brand new sub category: Kara Goldin online on Radio and Podcast. Open the player on this page to stream the available audio.

How to build a brand new sub category: Kara Goldin is an episode from The ABM Conversations Podcast - for B2B marketing professionals by Yaagneshwaran Ganesh.

This episode is 00:55:03 long.

This episode was published on May 24, 2022.

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