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The question that saved my company from bankruptcy Sharon Price John artwork
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The question that saved my company from bankruptcy Sharon Price John

TEDTalks Business by TED

Feb 23, 202615:13Business

Everything successful starts with heart — even the most pragmatic business plan, says Sharon Price John, CEO of Build-A-Bear. She shares how she led a purpose-centered approach to save the beloved teddy bear company from...

About This Episode

The question that saved my company from bankruptcy Sharon Price John is an episode from TEDTalks Business by TED. Everything successful starts with heart — even the most pragmatic business plan, says Sharon Price John, CEO of Build-A-Bear....

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This episode belongs to TEDTalks Business.

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Episode Details

Published Feb 23, 2026, 15:13 long, audio available.