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The Fresh Market’s Kevin Miller On What’s Next With Livestreaming artwork
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The Fresh Market’s Kevin Miller On What’s Next With Livestreaming

Tech Transformation by CGT

Nov 15, 202324:01Business

While livestreaming and video shopping hasn’t taken off in the U.S. quite as quickly as other regions, it is a growing commerce channel for many retailers. For The Fresh Market, it’s one that they stumbled upon as part o...

About This Episode

The Fresh Market’s Kevin Miller On What’s Next With Livestreaming is an episode from Tech Transformation by CGT. While livestreaming and video shopping hasn’t taken off in the U.S. quite as quickly as other regions, it is a growing commerce...

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Episode Details

Published Nov 15, 2023, 24:01 long, audio available.

Questions About This Episode

What is The Fresh Market’s Kevin Miller On What’s Next With Livestreaming about?

While livestreaming and video shopping hasn’t taken off in the U.S. quite as quickly as other regions, it is a growing commerce channel for many retailers. For The Fresh Market, it’s one that they stumbled upon as part of their goal to jumpstart e-commerce sales after the pandemic's digital growth spurt. We’re talking with Kevin Miller, CMO of The Fresh Market, about why it works for them, the benefits they’re receiving, and where they see the future in retail. Listen to learn: •How The Fresh Market is leveraging video shopping and livestreaming •When they first discovered this winning recipe •The gains they’re experiencing •Where they see the future of shoppable media •How they’re measuring success •How they’re using AI to engage with consumers •How they’re tying this back into their stores •The role of consumer and manufacturer education in livestreaming •What’s next for The Fresh Market

Where can I listen to The Fresh Market’s Kevin Miller On What’s Next With Livestreaming?

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Which podcast is The Fresh Market’s Kevin Miller On What’s Next With Livestreaming from?

The Fresh Market’s Kevin Miller On What’s Next With Livestreaming is an episode from Tech Transformation by CGT.

How long is this episode?

This episode is 24:01 long.

When was this episode published?

This episode was published on Nov 15, 2023.

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