293. Why the best products don't always win

You can build the best product in the market and still lose to a mediocre competitor. This isn't reverse psychology—it's how markets actually work. In this episode, Sophia Matveeva breaks down why superior products lose to inferior ones, and what you can do about it. You'll learn : Why ecosystem lock-in makes incumbents nearly impossible to beat The "good enough" trap (and why being 20% better isn't enough) How VHS beat Betamax and Salesforce beat better CRMs Why distribution matters more than product quality The unfair advantage question you must answer before you build Whether enterprise sales is even the right game for you to play If you're building a tech product and wondering why traction is harder than you expected, this episode explains what's actually standing in your way—and how to navigate it. Essential listening for non-technical founders targeting enterprise customers. For more career & tech lessons,

You can listen to 293. Why the best products don't always win online on Radio and Podcast. Open the player on this page to stream the available audio.

293. Why the best products don't always win is an episode from Tech for Non-Techies by Sophia Matveeva.

This episode is 15:25 long.

This episode was published on Mar 4, 2026.

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