311. The one metric that tells you if you're really winning
You can hit your financial goal and destroy your business. You can be surrounded by fans, but none of them become customers. This is demoral...
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Tech for Non-Techies
Tech for Non-Techies demystifies the fast-growing technology sector. Hear interviews with entrepreneurs, investors, Big Tech executives and product makers about how tech products and profits...
Tech for Non-Techies Podcast Guide
Listen to Tech for Non-Techies, a Technology podcast by Sophia Matveeva. Stream 313 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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310. Product thinking and personal brand: why you need both to win
You can be invisible with brilliant ideas. Or you can be everywhere with nothing worth saying. Neither works. In the age of AI, the barrier...
309. What successful founders and senior executives have in common
Most corporate leaders say they want innovation. What they actually reward is the opposite. And then one day — usually the moment someone ge...
308. How to innovate without blowing up your business — with Netflix's ex-CFO
Your core business is doing well. Maybe it's doing really well. But you also know that if you don't innovate in the next 5-10 years, you'll...
307. How to lead a development team when you're not technical
You're paying for developer time. But you can't evaluate the work yourself. So you're left wondering — are they actually building, or just g...
306. From prototype to product: the infrastructure trap non-technical leaders miss
If you have a working product - well done. This truly is a major milestone. BUT maintaining commercial control of what you've created might...
305. How to build a company you're proud of — with Eric Ries
Most founders start with the best intentions. And then somewhere along the way — without noticing — the company they've built becomes someth...
304. How one founder went from zero to 6 million users with no ad spend
Can you build a B2C app to 6 million users with no advertising? Colin Hodge did it when he co-founded Bang with Friends — a dating app that...
303. Before you build with AI: what every non-technical founder needs to know
A security agency tested 5,000 apps built with Lovable, Replit, Base44 and Netlify. Every single one had vulnerabilities — including apps th...
302. Stop asking which AI tool to use. Ask this instead.
The internet is full of people telling non-technical founders which AI tool to use to build their product. Lovable. Claude Code. Cursor. The...
301. How to catch the next tech investment wave
Whether you're starting a tech venture or investing in one, you need to understand how to spot the next tech investment trend. Why? Because...
300. 6 lessons from 6 years of Tech for Non-Techies
Six years of building a global business teaches you things no business school will. What actually drives revenue. What wastes your time. Wha...
299. You don't have to know how to code to start a tech company with Sophia Matveeva
This episode comes from Sophia's recent appearance on Scott Ritzheimer's Start, Scale and Succeed podcast — and it's one of the clearest wal...
298. Inside the gaming industry: what every business leader should know
The gaming industry generates more revenue than music and film combined. It is the birthplace of innovations now used across entertainment,...
297. The fundraising mistakes that haunt founders for years
Giving away 10% of your company before you have a product might seem like a reasonable price for mentorship and introductions. But do the ma...
296. What is coding, really? A non-techie's guide
If you've ever nodded along while someone talked about coding — secretly having no idea what they actually meant — this episode is for you....
295. You are your biggest investor - think like one
Your time, energy and capital are all scarce resources. Each has an opportunity cost. And yet many founders make decisions about their ventu...
294. Product development is the new business literacy
In the 20th century, financial literacy was essential. In the 21st century, it's product development. AI has made building faster and cheape...
293. Why the best products don't always win
You can build the best product in the market and still lose to a mediocre competitor. This isn't reverse psychology—it's how markets actuall...
292: How to launch a platform when you've got no users [RERUN]
How do you start a marketplace when you have no customers? Or a dating app with no users? This is the classic chicken-and-egg problem every...