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Technology

Tech for Non-Techies

Sophia Matveeva

Tech for Non-Techies demystifies the fast-growing technology sector. Hear interviews with entrepreneurs, investors, Big Tech executives and product makers about how tech products and profits...

Episodes

20 of 329 episodes

327. Co-founder or catastrophe? How to get the relationship right from the start

Co-founder conflict is one of the top reasons startups fail. And even when it does not kill the company, it can put it at serious risk, dist...

34:19Oct 28, 2026

326. The innovator identity: why you need the reputation before you get the opportunity

Today, in the age of AI, execution is easy. Anyone can write code, produce a report, or generate a LinkedIn post. What AI cannot do is imagi...

17:51Oct 21, 2026

325. How to get paid more [TFNT classic]

Too many smart, hardworking professionals focus on creating value, but never capture it. They take on more responsibility, lead bigger proje...

15:12Oct 14, 2026

324. Are you the expert Claude recommends? How to stand out in the age of AI

Q4 is here. This is when budgets get signed off and promotions get decided. The opportunities won't necessarily go to the smartest or most h...

13:10Oct 7, 2026

323. The grown up side of crypto: how JP Morgan, Visa and Mastercard are using blockchain to reshape global finance

Crypto has grown up. It's now no longer just about overnight millionaires and meme coins. It is now how the largest corporations do business...

30:58Sep 30, 2026

322. How much does it cost to build an app? And other questions non-technical founders are afraid to ask

How much does it cost to build an app? Is my agency ripping me off? How do I know if what they built is any good? Am I being too demanding —...

36:15Sep 23, 2026

321. Why 80% of AI projects fail — and it's not the AI's fault

Contrast two AI projects. One cost $600,000 to build, $500,000 per year to maintain and was shut down as functionally unusable. The other cu...

16:51Sep 16, 2026

320. Calendly: the $3bn non-technical founder success story

Tope Awotona had no co-founder, no coding ability, and three failed startups behind him. None of that stopped him — today, Calendly is worth...

26:59Sep 9, 2026

319. Your judgment is your most valuable asset. Are you losing it to AI?

A financial analyst spots something wrong with a deal. He writes up his dissent. But the AI disagreed. The investment committee spent 90 sec...

25:09Sep 2, 2026

318. Why US startups beat Europeans, and lessons from Slack and Dropbox

Slack went viral without spending on ads. Dropbox grew 3,900% without a marketing team. Every founder knows these stories. What most don't k...

23:09Aug 26, 2026

317. From Excel spreadsheet to AI company: the non-technical CEO's playbook

A non-technical CEO built a mobile network, then transformed a startup into an AI company. Here's exactly how he did it — and what he learne...

31:25Aug 19, 2026

316. What makes a great tech product? Product thinking for non-techies

Did you wake up today thinking that you really want to use a cup? No! Because you are not insane. You woke up thirsty, and then used a cup....

15:10Aug 12, 2026

315. What non-technical founders need to know before building with AI

The number of non-technical founders running billion-dollar companies increased four times between 2013 and 2023. Not because the technology...

40:36Aug 5, 2026

314. 4 ways non-technical founders get stuck

Many non-technical founders don't lose money in one big mistake — they lose it in four small stuck points that all feel completely reasonabl...

20:25Jul 29, 2026

313. Nvidia's most valuable asset is not on its balance sheet

What is Nvidia actually worth? You could look at their factories, their hardware, their staff. But their most valuable assets — the patents,...

15:11Jul 22, 2026

312. How competitive advantage changed in the age of AI

If building products isn't your competitive advantage anymore, then what is? Listen to this episode to find out. AI means that everyone can...

17:19Jul 15, 2026

311. The one metric that tells you if you're really winning

You can hit your financial goal and destroy your business. You can be surrounded by fans, but none of them become customers. This is demoral...

21:34Jul 8, 2026

310. Product thinking and personal brand: why you need both to win

You can be invisible with brilliant ideas. Or you can be everywhere with nothing worth saying. Neither works. In the age of AI, the barrier...

23:58Jul 1, 2026

309. What successful founders and senior executives have in common

Most corporate leaders say they want innovation. What they actually reward is the opposite. And then one day — usually the moment someone ge...

18:20Jun 24, 2026

308. How to innovate without blowing up your business — with Netflix's ex-CFO

Your core business is doing well. Maybe it's doing really well. But you also know that if you don't innovate in the next 5-10 years, you'll...

35:06Jun 17, 2026