Optimizing for Success - Smart Internet Marketing to Grow Your Business

Episode 5 of Talkabout features the audio from a presentation I gave on August 24th, 2011 at a meeting of the St. Louis Chapter of NAIFA, National Association of Insurance and Financial Advisors . I was invited by Walt Holley, Farmers Insurance Agent , the current president of NAIFA and a dear friend I met in 1977 when we attended the University Missouri - St. Louis together and worked at NPR station, KWMU. Most small businesses use the internet as an economical way to attract new clients and provide customer support. Websites often don't reach their potential because they are poorly optimized for search engine traffic and customer engagement. Similarly, companies’ social media accounts on LinkedIn and Facebook, which can be helpful in attracting new customers, often don't because they are not properly set up with compelling profiles and maintained with compelling content. Romondo Davis is an Internet marketing consultant who helps small businesses maximize their web-based assets to capture new customers and engage existing customers. Learning Objectives: Gain a clear understanding of what Internet marketing can do for small business. Learn strategies and tactics for optimizing web content for search traffic. Create a system for creating compelling content to grow business. Detailed Outline: What can Internet marketing do for my business? - The importance and power of search Who is my audience? - Knowing my target market How will they find me? - Search Engine Optimization (SEO) What should they find on my website? - Design and organization What about social media? Community and conversation How will I stand out? - Compelling content How will I stay focused? - Editorial calendar How will I know this makes a difference? Track your stats How do I stay current with internet marketing? - Read, listen, observe My blog is at romondodavis.com . My company website is davisinteractive.com . Follow me on twitter @romondodavis.

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Optimizing for Success - Smart Internet Marketing to Grow Your Business is an episode from TalkAbout by Romondo Davis.

This episode is 52:52 long.

This episode was published on Aug 30, 2011.

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