The New Tactical Pricing Guide (What Changed)

In this episode of the Tactical Dent Tech Podcast , John Highley announces the release of something that's been years in the making… 👉 The Tactical Pricing Guide 2.0 After originally creating the Tactical Dent pricing chart over a decade ago, it's now been completely revamped to match today's market, today's economy, and today's opportunity. Because let's be real… Everything has gone up. And if your pricing hasn't… you're falling behind. In this episode, John breaks down: Why the original chart was intentionally "padded" for flexibility How to use pricing as a sales and negotiation tool The power of presenting higher value, then offering strategic discounts Why you should NEVER treat a pricing system like strict rules How to adapt pricing for both easy wins and high-difficulty repairs He also dives into: Inflation and why your pricing MUST evolve How to structure estimates that feel professional and trustworthy The importance of triggering faster buying decisions from customers And this is just the beginning… This new pricing system ties directly into John's upcoming PDR marketing book , where he's laying out a full blueprint for: 👉 More leads 👉 Better clients 👉 Total market domination If you've ever felt underpaid, inconsistent with estimates, or unsure how to confidently price your work… This episode is for you. Because at the end of the day: The right system doesn't just price dents… It helps you close more deals and make more money.

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The New Tactical Pricing Guide (What Changed) is an episode from Tactical Dent Tech by John Highley.

This episode is 10:03 long.

This episode was published on Apr 17, 2026.

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