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The Context Trap
Nine times out of 10, consumers buy things for a reason. Whether putting together an outfit for a special occasion, or planning a DIY project at home, there’s generally some context within the buyer’s journey. But that c...
About This Episode
The Context Trap is an episode from Supply Chain Radio by Supply Chain Radio. Nine times out of 10, consumers buy things for a reason. Whether putting together an outfit for a special occasion, or planning a DIY project at home, there’s gen...
Podcast
This episode belongs to Supply Chain Radio.
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Episode Details
Published Feb 8, 2019, 10:02 long, audio available.
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Questions About This Episode
What is The Context Trap about?
Nine times out of 10, consumers buy things for a reason. Whether putting together an outfit for a special occasion, or planning a DIY project at home, there’s generally some context within the buyer’s journey. But that context isn’t often reflected in stores or e-commerce, where product locations and assortments don’t always reflect a customer’s intended use. Michelle Bacharach, CEO and cofounder of FindMine joins SCR to discuss how putting products in context can improve consumer experiences while helping align the supply chain.
Where can I listen to The Context Trap?
You can listen to The Context Trap online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is The Context Trap from?
The Context Trap is an episode from Supply Chain Radio by Supply Chain Radio.
How long is this episode?
This episode is 10:02 long.
When was this episode published?
This episode was published on Feb 8, 2019.
Can I save The Context Trap for later?
Yes. Use the heart button on the episode page to add it to your favorite episodes list.
Are there related episodes from Supply Chain Radio?
Yes. This page shows related episodes from Supply Chain Radio when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to The Context Trap?
You can listen to The Context Trap on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
The Context Trap is from Supply Chain Radio by Supply Chain Radio.
What are the episode details?
Published Feb 8, 2019 and 10:02 long