914: The Real Reason Farmers Are Turning to Solar Rebekah Pierce

Most conversations about agrivoltaics stay at the surface. Rebekah Pierce didn’t set out to become a voice for solar. She was trying to solve a much simpler problem: How do you make a small farm financially viable… without giving it up? What followed was a shift — from seeing solar as a “necessary evil” to recognizing it as a tool that might fundamentally reshape how farms survive. In this conversation, we unpack what’s actually happening on the ground: 🔹 What exactly is the business of solar grazing 🔹 Where the economics work — and where they don’t 🔹 Why “prime farmland” is often misunderstood 🔹 The gap between developer intent and rural reality 🔹 What breaks when you try to scale this model This is less about sheep under panels… …and more about what new revenue models might actually keep farms alive. _____________________________________________________ 🎧 Guest: Rebekah Pierce Author of Agri-Energy: Growing Power, Growing Food _____________________________________________________ If you’re curious about agrivoltaics, this is a perspective you don’t usually hear. Hit play to hear why Rebekah Pierce believes agrivoltaics is not a side strategy. It is a glimpse of what farming could become. Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast? Hit us up - team@suncast.me with your feedback & recommendations. If you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at . Our Platinum Presenting Sponsor for SunCast is CPS America ! SunCast is also sponsored by Nextpower ! You can learn more about all the sponsors who help make this show free for you at . Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 875 other founder stories and startup advice at .

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914: The Real Reason Farmers Are Turning to Solar Rebekah Pierce is an episode from SunCast by Nico Johnson.

This episode is 01:01:36 long.

This episode was published on Mar 26, 2026.

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