How to Price for Both B2B and B2C Subscriptions with American Home Shield’s Braeden Russell

Making pricing simple can be really complicated, especially in the world of subscriptions, where every pricing change can affect how much your members trust you. How do you manage different pricing for different segments? And how do you change that pricing over time? Today's guest, Braeden Russell, is the Director of Pricing for American Home Shield, a home warranty provider with over 2 million members. He needs to optimize the price for the realtors, who often gift the first year of coverage to new homeowners, with the pricing needs of the homeowners themselves, who will eventually be responsible for the relationship. In this episode, you'll learn how to balance the pricing needs of your B2B and B2C members, when to bill monthly versus annually, and how you can use pricing to drive loyalty among your best members. Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts! Here’s How » Join the Subscription Stories Community today: robbiekellmanbaxter.com Twitter Facebook Robbie Kellman Baxter on Instagram Subscription Stories: True Tales from the Trenches on Apple Podcasts

You can listen to How to Price for Both B2B and B2C Subscriptions with American Home Shield’s Braeden Russell online on Radio and Podcast. Open the player on this page to stream the available audio.

How to Price for Both B2B and B2C Subscriptions with American Home Shield’s Braeden Russell is an episode from Subscription Stories: True Tales from the Trenches by Robbie Kellman Baxter.

This episode is 00:44:57 long.

This episode was published on Oct 2, 2024.

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