How Membership is Transforming Magazines with Katie Vanneck-Smith, CEO of Hearst UK

The subscription stories of publications like The Times, The Wall Street Journal, and Tortoise Media have one person in common, Katie Vanneck-Smith. In her latest role, Katie is going beyond subscriptions. She's leading Hearst UK's efforts to create deep, valuable memberships around each of their 16 specialty magazines, titles ranging from Elle to Men's Health to Good Housekeeping. In this episode, you'll learn how to build a platform that allows for rapid launches of multiple brand memberships, while still incorporating unique features and pricing bundles. You'll also gain insights on how generative AI will and won't affect the publishing world and why the forever promise of news differs from that of specialty content. Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts! Here’s How » Join the Subscription Stories Community today: robbiekellmanbaxter.com Twitter Facebook Robbie Kellman Baxter on Instagram Subscription Stories: True Tales from the Trenches on Apple Podcasts

You can listen to How Membership is Transforming Magazines with Katie Vanneck-Smith, CEO of Hearst UK online on Radio and Podcast. Open the player on this page to stream the available audio.

How Membership is Transforming Magazines with Katie Vanneck-Smith, CEO of Hearst UK is an episode from Subscription Stories: True Tales from the Trenches by Robbie Kellman Baxter.

This episode is 00:43:36 long.

This episode was published on Sep 18, 2024.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Subscription Stories: True Tales from the Trenches when more episodes are available from the podcast feed.