Controversial Topics in Subscription Pricing with Mather CEO Matt Lindsay

Pricing is probably the trickiest, most stressful part of managing a subscription business. How do you balance revenue and profitability? How can you keep your pricing simple to communicate and execute while personalizing it to optimize for elasticity of demand and value created? If these questions plague your organization, you'll want to take notes today. Matt Lindsay, founding partner of Mather Economics is a subscription pricing expert who's helped hundreds of publishers build and evolve robust pricing models. In today's conversation, we're taking on pricing controversies, including the role of introductory offers, how to raise prices and how to respond to a subscriber threatening to cancel. Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts! Here’s How » Join the Subscription Stories Community today: robbiekellmanbaxter.com Twitter Facebook Robbie Kellman Baxter on Instagram Subscription Stories: True Tales from the Trenches on Apple Podcasts

You can listen to Controversial Topics in Subscription Pricing with Mather CEO Matt Lindsay online on Radio and Podcast. Open the player on this page to stream the available audio.

Controversial Topics in Subscription Pricing with Mather CEO Matt Lindsay is an episode from Subscription Stories: True Tales from the Trenches by Robbie Kellman Baxter.

This episode is 00:39:31 long.

This episode was published on Feb 5, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Subscription Stories: True Tales from the Trenches when more episodes are available from the podcast feed.