Stop Celebrating Conversion Wins Before Checking Renewals – Sara Grana, Yousician

On the podcast: about the cost of not tracking your experiments and decisions, how refunds and chargebacks quietly erase your paywall wins, and why stacking A/B test wins should compound your growth, but almost never does. This conversation is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. Each episode in this series will explore one crucial topic and share actionable insights from top subscription app operators. Top Takeaways: 💸 Map your revenue history before running new experiments Chart revenue across new subscribers, upgrades, renewals, and win-backs over time. Matching spikes and dips to past decisions reveals what actually moved the business and prevents you from re-learning expensive lessons. 🤫 Refunds and chargebacks are silent killers A paywall “win” can quickly become a net negative if you aren’t tracking the downstream effects of cancellations, refunds, and chargebacks, which often hide the true cost of a seemingly successful experiment. 📈 If your A/B test wins aren't showing up in top-line growth, something is wrong Stacking 5% and 10% experiment wins should compound, but many teams see modest growth despite a long list of "winners". Set calendar reminders to recheck winning cohorts at 3 and 6 months, especially for price changes, to catch lifts that don't hold. About Sara Grana: 🚀 Revenue Strategy Lead at Yousician , a revolutionary music platform for anyone to learn, play, create, and teach music. 👋 LinkedIn

You can listen to Stop Celebrating Conversion Wins Before Checking Renewals – Sara Grana, Yousician online on Radio and Podcast. Open the player on this page to stream the available audio.

Stop Celebrating Conversion Wins Before Checking Renewals – Sara Grana, Yousician is an episode from Sub Club by David Barnard.

This episode is 19:24 long.

This episode was published on Feb 28, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Sub Club when more episodes are available from the podcast feed.