How WeWard Hit 20M Users Without Paid Ads — Yves Benchimol, WeWard
On the podcast: growing for four years on press and organic alone, affiliate deals as an underexplored revenue stream, and why deciding to p...
Radio and PodcastLive Radio & Podcasts
Technology
Sub Club
Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out...
Episodes
20 of 176 episodes
Why BoldVoice Charged From Day 1 and Ignored the Duolingo Freemium Playbook — Anada Lakra
On the podcast: scaling to $10M ARR with a team of ten, having every employee do two user interviews a week, and why their hard paywall "win...
Scaling Meta Ads from zero to $100K a month — Ethan Ethier, Built With Science
On the podcast: scaling Meta ads from zero to $100,000 a month, why they waited a year after launch before buying ads, and how a pricing pag...
$10M ARR Without Ever Testing A Paywall — Luke Martin-Fuller, Visible
On the podcast: hitting $10M ARR without ever testing a paywall, paying their own customers to help make video ads, and why you might want t...
Why He Crowdfunded Millions Instead of Raising VC — Jelte Liebrand, Savvy Navvy
On the podcast: crowdfunding millions of dollars to accelerate growth, the two-year subscription that transformed his CAC payback, and why r...
Make Ugly Ads to Grow Your App – Yuliya Lennox (Solid Starts)
On the podcast: why founders belong in the marketing trenches more often, what makes ‘ugly’ ads perform so well, and why stable ad performan...
The Bootstrapper's Path to $10M ARR – Andrew Maguire, Volo Ventures
On the podcast: the bootstrapper's path to $10 million in ARR, what's actually investable in consumer in 2026, and why product taste is the...
How Simply Finally Cracked Facebook Ads with Web Funnels – Yoav Sharon, Simply
On the podcast: reaching brand-new audiences through web funnels, how they created their own ‘Big Mac index’ for global pricing, and why mon...
WWDC 2026: What Subscription Apps Need To Know
Every year, Apple’s Worldwide Developers Conference introduces updates that ripple through the App Store economy for years to come. In this...
Teaser – WWDC 2026 Live Stream: What Subscription Apps Need To Know
What Apple announced, what they buried in sessions, and what it means for your MRR. This Friday , June 12th at 9 AM Pacific / 18:00 CET , jo...
How Removing the Free Trial Grew Monthly Subs 2000% – Nancy Anderson, Natal
On the podcast: why authentic founder-led content outperforms, tapping into HSA payments to unlock a whole new audience, and the growth leve...
Freemium at Scale: Why Life360 Protects its Free Users – Giordano Contestabile
On the podcast: about making growth everyone’s job, protecting the free experience even when it hurts conversion, and why an inconclusive ex...
Why Opal Stopped Chasing Revenue – Kenneth Schlenker, Opal
On the podcast: why retention is the only real moat, how dropping paid conversion from 20% to 9% increased revenue, and why he sees the rise...
12 AI Growth Lessons for Subscription Apps – Phil Carter, Elemental Growth
On the podcast: how AI can turn your onboarding from a chore into magic, hyper-personalized experiences that drive both retention and revenu...
How the World's #1 VPN App Reached 1 Billion Downloads – Tanuj Chatterjee, Super Unlimited
On the podcast: the product-driven growth loop behind the #1 VPN app in the world, why they intentionally leave money on the table, and how...
Bootstrapped to $6.7M ARR and an Exit to Quizlet in 2 Years – Brett Bauman & Zack Hargett, Coconote
On the podcast: hitting $1M ARR in four months with no paid ads, why trial extensions beat discounts for saving cancellations, and why you s...
How ElevenLabs Turns Feature Launches Into a Growth Engine – Luke Harries
On the podcast: how ElevenLabs turns every new feature launch into a growth engine, how they're deploying over a hundred million dollars in...
Why App Economy Disruption Won’t Happen As Fast As Everyone Thinks – Eric Seufert
On the podcast: why app economy disruption won't happen as fast as everyone seems to think, how AI is just as useful for defending against c...
The Art of Driving Retention Through Product – Ben Gammon, Ladder
On the podcast: product-driven retention as the foundation for lifecycle marketing, working backwards from results to nail activation, and w...
The 2026 State of Subscription Apps Report
On the podcast: what the explosion in new apps means for the market, how the top 10% of apps grew 306% while the median barely beat inflatio...