How Simply Finally Cracked Facebook Ads with Web Funnels – Yoav Sharon, Simply
On the podcast: reaching brand-new audiences through web funnels, how they created their own ‘Big Mac index’ for global pricing, and why mon...
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Sub Club
Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out...
Sub Club Podcast Guide
Listen to Sub Club, a Technology podcast by David Barnard. Stream 169 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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WWDC 2026: What Subscription Apps Need To Know
Every year, Apple’s Worldwide Developers Conference introduces updates that ripple through the App Store economy for years to come. In this...
Teaser – WWDC 2026 Live Stream: What Subscription Apps Need To Know
What Apple announced, what they buried in sessions, and what it means for your MRR. This Friday , June 12th at 9 AM Pacific / 18:00 CET , jo...
How Removing the Free Trial Grew Monthly Subs 2000% – Nancy Anderson, Natal
On the podcast: why authentic founder-led content outperforms, tapping into HSA payments to unlock a whole new audience, and the growth leve...
Freemium at Scale: Why Life360 Protects its Free Users – Giordano Contestabile
On the podcast: about making growth everyone’s job, protecting the free experience even when it hurts conversion, and why an inconclusive ex...
Why Opal Stopped Chasing Revenue – Kenneth Schlenker, Opal
On the podcast: why retention is the only real moat, how dropping paid conversion from 20% to 9% increased revenue, and why he sees the rise...
12 AI Growth Lessons for Subscription Apps – Phil Carter, Elemental Growth
On the podcast: how AI can turn your onboarding from a chore into magic, hyper-personalized experiences that drive both retention and revenu...
How the World's #1 VPN App Reached 1 Billion Downloads – Tanuj Chatterjee, Super Unlimited
On the podcast: the product-driven growth loop behind the #1 VPN app in the world, why they intentionally leave money on the table, and how...
Bootstrapped to $6.7M ARR and an Exit to Quizlet in 2 Years – Brett Bauman & Zack Hargett, Coconote
On the podcast: hitting $1M ARR in four months with no paid ads, why trial extensions beat discounts for saving cancellations, and why you s...
How ElevenLabs Turns Feature Launches Into a Growth Engine – Luke Harries
On the podcast: how ElevenLabs turns every new feature launch into a growth engine, how they're deploying over a hundred million dollars in...
Why App Economy Disruption Won’t Happen As Fast As Everyone Thinks – Eric Seufert
On the podcast: why app economy disruption won't happen as fast as everyone seems to think, how AI is just as useful for defending against c...
The Art of Driving Retention Through Product – Ben Gammon, Ladder
On the podcast: product-driven retention as the foundation for lifecycle marketing, working backwards from results to nail activation, and w...
The 2026 State of Subscription Apps Report
On the podcast: what the explosion in new apps means for the market, how the top 10% of apps grew 306% while the median barely beat inflatio...
How To Repurpose Offline Events Into Millions Of Online Impressions – Larissa Morimoto, PhotoRoom
On the podcast: breaking free from the paid acquisition treadmill, how to repurpose offline events into millions of online impressions, and...
Why Web Onboarding Should Sell The Problem, Instead Of The Solution – Leon Sasson, Rise Science
On the podcast: why web onboarding should sell the problem instead of the solution, how discounted paid trials are beating free trials, and...
Dynamic Paywalls That Drove Millions in New Revenue – Shawn Gong, Tinder
On the podcast: how Tinder's ML-powered paywalls drove millions in new revenue, the art of selling features à la carte without killing subsc...
The Hidden Cost of Underpricing Your Subscription – Patrick Rills, Lose It!
On the podcast: testing prices from $5 all the way to $120 per year, why rising CACs forced a pricing rethink, and how raising the price all...
How Clarity and Personalization Help Drive Duolingo’s Growth – Anmol Tiwari, Duolingo
On the podcast: how Duolingo prioritizes clarity over persuasion on their paywalls, why they offer users multiple free trials instead of jus...
How Mojo Increased ARPU 60% In Just Five Months – Michal Parizek, Mojo
On the podcast: the experiments behind Mojo's 60% lift in ARPU, why a winning paywall in Japan completely failed in the US, and why not rely...
Stop Celebrating Conversion Wins Before Checking Renewals – Sara Grana, Yousician
On the podcast: about the cost of not tracking your experiments and decisions, how refunds and chargebacks quietly erase your paywall wins,...