It only took 20 years, but the Strategic Management Society now Believes the Lean Startup is a Strategy

I’ve always thought of myself as a practitioner. In the startups I was part of, the only “strategy” were my marketing tactics on how to make the VP of Sales the richest person in the company. After I retired, I created Customer Development and co-created the Lean Startup as a simple methodology which codified founders best practices – in a language and process that was easy to understand and implement. All from a practitioner’s point of view.

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It only took 20 years, but the Strategic Management Society now Believes the Lean Startup is a Strategy is an episode from Steve Blank Podcast by Steve Blank.

This episode is 00:14:54 long.

This episode was published on Nov 3, 2025.

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