Jake Knapp: The Founder’s Guide to Product-Market Fit

For startups in the zero to one phase, finding product-market fit isn't everything. It’s the only thing. And there are few people in the entrepreneurial world better at solving the product-market fit puzzle than Jake Knapp, who helped build Microsoft Encarta and Gmail, co-founded Google Meet, and has advised teams at Miro, Slack, LEGO and NASA on product strategy and time management. Knapp also wrote the New York Times bestseller Sprint, and he’s a guest instructor at Harvard Business School. In this episode, Mike Maples, Jr. of Floodgate dives into the details of Knapp’s new book Click, which helps founders figure out who your customer is, what problem they have, how your idea stands out, and how to test your idea quickly to see if it really works. The book offers 12 important lessons, a step-by-step playbook, and memorable stories from Nike, Microsoft, Google, and Slack, and helps founders to stop guessing and start building something people truly need. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!

You can listen to Jake Knapp: The Founder’s Guide to Product-Market Fit online on Radio and Podcast. Open the player on this page to stream the available audio.

Jake Knapp: The Founder’s Guide to Product-Market Fit is an episode from Starting Greatness by Mike Maples.

This episode is 00:41:10 long.

This episode was published on May 5, 2025.

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