Howie Liu: Building Airtable to Feel Magical

Starting Greatness by Mike Maples

Sep 29, 202500:46:05Business

Spreadsheets were originally designed for finance people. But when Howie Liu and his co-founders started Airtable in 2012, they had a deeper insight that a spreadsheet-database hybrid could be used by anyone for just abo...

Related Episodes

Continue listening to more episodes from Starting Greatness.

Max Mullen: How Instacart Solved the Problem of Grocery Delivery

Jul 21, 2026 - 00:43:05

When Max Mullen was a teenager, he used his mother’s credit card to order some candy and soda off the int...

James Beshara: How a Dangerous Problem Led to a Magical Solution

Apr 27, 2026 - 00:45:47

For most of his 20s, James Beshara tried to go big as a startup founder in a hot category where he burned...

Immad Akhund: How Mercury Saved The Day For Startups

Mar 16, 2026 - 00:39:38

When Silicon Valley Bank collapsed over 48 hours in March 2023, it marked the third-largest bank failure...

John Zimmer: Pink Mustaches, Rideshare Wars, and the Legacy of Lyft

Feb 9, 2026 - 00:42:09

Lyft co-founder John Zimmer helped spark a movement to revolutionize transportation, but the road was nev...

Spenser Skates: How Perseverance Paid Off for Amplitude

Jan 5, 2026 - 00:44:55

When Amplitude launched in 2012, the analytics market looked crowded, and the company spent more than a y...

Wade Foster: Why Zapier is Built for the AI Revolution

Nov 18, 2025 - 00:42:16

When Wade Foster was a kid growing up in Jefferson City, Missouri, there weren’t many models for how to c...

Joe Liemandt: The AI-Powered School Rewriting the Future of Education

Sep 9, 2025 - 00:42:33

Long before he attended Stanford, founded software giant Trilogy, or became the youngest member of the Fo...

Mårten Mickos: Essential Lessons From A Legendary Tech CEO

Aug 25, 2025 - 00:41:24

Mårten Mickos isn't the kind of CEO who tries to dream up world-changing ideas or invent brand new market...