Breakthrough Lesson: RIP To Old-School Marketing

Most startups stick to traditional methods of getting their message out. Pattern Breakers, however, don't follow the old rules of marketing. Instead they ignite a movement where they ultimately rise to the top, uncontested, while others later scramble for the leftovers. In this Breakthrough Lesson, Mike Maples Jr. of Floodgate examines three lessons learned from the recent viral breakout of the educational technology company Mentava, and why true Pattern Breakers don’t depend on the media or outside voices to shape their narrative. Instead, they speak for themselves, directly and boldly, telling the world their story in their own words. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!

You can listen to Breakthrough Lesson: RIP To Old-School Marketing online on Radio and Podcast. Open the player on this page to stream the available audio.

Breakthrough Lesson: RIP To Old-School Marketing is an episode from Starting Greatness by Mike Maples.

This episode is 00:10:29 long.

This episode was published on Oct 7, 2024.

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