02: How do you charge for nothing?

In this episode we tackle how Spotify went from being a popular free desktop app - but that nobody paid for - to being a mobile app that people actually paid for - even though users already had all their pirated music on their phones for free… It includes interviews with: Kenneth Parks, Mattias Arrelid, Petra Hansson. Bonus - If you want to see what the magic trick actually looked like back in 2009, check out our first public demo here ! Script here

You can listen to 02: How do you charge for nothing? online on Radio and Podcast. Open the player on this page to stream the available audio.

02: How do you charge for nothing? is an episode from Spotify: A Product Story by Spotify.

This episode is 00:32:51 long.

This episode was published on Mar 17, 2021.

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