07: Spotify’s podcast bet

How do you go “from zero to one”? In this episode, you’ll learn how Spotify managed to enter a market late: a market that was already dominated by a single player - our biggest competitor in music. This is the story of how we entered podcasts. Daniel Ek, Dawn Ostroff, and Sten Garmark shed light on the insights that led Spotify into the podcast arena. Tune in as we explore Spotify’s bet on podcasts, the shift to audio-first and four hard-won lessons in product strategy. The transcript is available here . Thanks to Dan Willis for letting us use a clip from his YouTube video

You can listen to 07: Spotify’s podcast bet online on Radio and Podcast. Open the player on this page to stream the available audio.

07: Spotify’s podcast bet is an episode from Spotify: A Product Story by Spotify.

This episode is 00:46:44 long.

This episode was published on Apr 21, 2021.

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