Peter O’Reilly - NFL EVP Club Business, International & League Events

Peter O’Reilly, NFL Executive Vice President, Club Business, International & League Events joins Sports Business Radio for our annual pre-Super Bowl conversation. O’Reilly is the NFL executive tasked with overseeing production for the Super Bowl, NFL Draft and NFL international games. O’Reilly will take us behind the scenes of Super Bowl LX in Santa Clara on February 8 as well as discuss the NFL’s future plans for the draft and international games. Todd Allen, Senior Vice President of Marketing for Anheuser-Busch, also joins Sports Business Radio to discuss the Super Bowl LX ad strategy for Budweiser and Bud Light - the biggest advertiser for the Super Bowl across all platforms. Super Bowl ads on NBC are selling for a record $8M for a thirty-second spot. LISTEN to Sports Business Radio on Apple podcasts or Spotify podcasts. Give Sports Business Radio a 5-star rating if you enjoy our podcast. Click on the plus sign on our Apple Podcasts page and follow the Sports Business Radio podcast. WATCH SBR interviews by going to our YouTube channel at Follow Sports Business Radio on Twitter @SBRadio and on Instagram, Threads and Tik Tok @SportsBusinessRadio. This week’s edition of Sports Business Radio is presented by New Air Club. New Air Club is the Official VIP Air Travel Partner of Sports Business Radio. New Air Club is a private aviation brokerage with access to over 22,000 aircraft worldwide, but what really sets them apart is that they'’re a full-service concierge. They don’t just book the jet—they handle everything around the trip so the client doesn’t have to. Aircraft, luxury ground transportation, hotels, dining, even security if needed. One call, one team, total discretion. For more information or to book your travel, email info@newairclub.com. You can also visit Sports Business Radio Host Brian Berger's apparel provided by Mizzen and Main ( Learn more about your ad choices. Visit megaphone.fm/adchoices

You can listen to Peter O’Reilly - NFL EVP Club Business, International & League Events online on Radio and Podcast. Open the player on this page to stream the available audio.

Peter O’Reilly - NFL EVP Club Business, International & League Events is an episode from Sports Business Radio Podcast by sportsbusinessradio.

This episode is 71:27 long.

This episode was published on Feb 1, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Sports Business Radio Podcast when more episodes are available from the podcast feed.