The Transaction Tone

POS sounds; what are we trying to say about our brand experience as our customers are literally checking out? If the last thing a customer hears is an annoying beep, what does that say about the brand experience? In this episode, I challenge brands to explore the overlooked world of POS sounds. An on-brand transaction tone doesn’t just signal the end of a sale- it shapes future customer loyalty and long-term spending. Referenced in the episode are: Fixing Retail’s Weakest Link: Payment, a study by Sentient Decision Science- Trader Joe’s Reddit strand referenced- What Do the Bells Mean at Trader Joe’s? From Inside Trader Joe’s Podcast- Coca Cola Happy Beep Sound- Want more listening suggestions? Here are a few relevant Sound In Marketing episodes to dig into. POS: Retail’s Weakest Link- dig into this study on the effectiveness of POS sounds. The World’s Loudest Chips Bag- SunChips made a completely compostable chip bag, which was great. But it was loud...too loud. Sound in the Shopping Experience- Interac, a Canadian debit card company, used sound to help their customers shop more mindfully. Another big thanks to Sentient Decision Science for providing preliminary research on the subject of POS Sounds. I hope to see more and more studies to come. Thank you also to Artlist.io and Pixabay for being such a great musical and sound effects resource. I also referenced an episode of the Inside Trader Joe’s podcast. A fun branded podcast to check out if you’re feeling Trader Joey. — --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter . Want your very own Make Sound On Purpose mug? You can find it here . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here . Let’s make this world of sound more intriguing, more unique, and more on brand.

You can listen to The Transaction Tone online on Radio and Podcast. Open the player on this page to stream the available audio.

The Transaction Tone is an episode from Sound in Marketing by Dreamr Productions.

This episode is 16:31 long.

This episode was published on Apr 29, 2025.

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