The Crunchy Catastrophe
SunChips created a 100% compostable bag, which is great! The problem lay in a bag design blunder that cost in terms of user experience.
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Sound in Marketing
There is a whole world of opportunity in marketing that has not yet been fully realized; sound. I break it down and show how sound design and a sonic identity is accessible for companies and...
Sound in Marketing Podcast Guide
Listen to Sound in Marketing, a Business podcast by Dreamr Productions. Stream 150 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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Browse this show under Business podcasts.
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Episodes
20 of 150 episodesThe Crunchy Catastrophe [Teaser]
SunChips created a 100% compostable bag, which is great! The problem lay in a bag design blunder that cost in terms of user experience. Full...
The Taco Bell Bong!
What do tacos, church bells, and spanish speaking chihuaua’s have to do with each other? Everything! Let’s crunch down on this gordita of a...
Taco Bell Bong! [Teaser]
What do tacos, church bells, and spanish speaking Chihuahua’s have to do with each other? Everything! Let’s crunch down on this gordita of a...
Kentucky Fried Chicken Rain
Imagine falling asleep to the sound of frying chicken. KFC and sleep-tech company Hatch have partnered to create a “sleep better” playlist i...
Chicken Rain [Teaser]
Imagine falling asleep to the sound of frying chicken. Kentucky Fried Chicken Rain. Full episode- coming soon...
Season Nine [Coming Soon]
From Sizzling Fajitas to the crackling of cooking Chicken, sound in the food industry plays a big part in why we choose a restaurant or a pr...
The Ruler and the Regent; The Audio Monarchy [ENCORE]
King Radio was forged from silence. Prince Podcasting and all the other Regents that follow came into power because of what the original rul...
Radio Station Jingles: 80 Years of Earworms [ENCORE]
Radio IDs, something few of us (me included) think of but have all experienced and cherished. They are those fun zingers, prompting a new ra...
The State of Sonic Branding [ENCORE]
This is an encore episode of Ad Infinitum’s Season 2 Finale that I produced. Big thanks to Oxford Road ’s Executive Creative Director and Ad...
The Performance Purr
What if the signature sound for a sleek Scandinavian EV was inspired by a cat’s purr? Vinn hit the gas on that idea, while General Motors sh...
Left Coast Airlines [ENCORE]
[Encore Episode] Left Coast Airlines . LCA wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step...
The Transaction Tone
POS sounds; what are we trying to say about our brand experience as our customers are literally checking out? If the last thing a customer h...
The Ultimate Playlist
Before Purses By Moms could expand, it needed to boost brand recognition and inspire more ambassadors. DreamrProductions created a strategic...
Season Eight Teaser
Here’s a sneak peek of season eight of the Sound In Marketing Podcast. Sonic Branding: Case Studies, Context, and Clarity. In the meantime,...
Season Seven Recap
Season Seven of the Sound In Marketing podcast is a wrap. Season Eight won’t be far behind. Check out some of season seven’s highlights and...
Vegas Needs a Sound Strategy
What if Vegas used sound to invite rather than disorient? Would a sound strategy even make a difference? You can find my original article he...
The World's Loudest Chips Bag
Saving the planet is a good thing, but sometimes bag design blunders can cost you greatly. SunChips made a completely compostable chip bag....
Ocean Spray, TikTok, and Fleetwood Mac
This episode follows an unusual tale about TikTok’s 2020 viral Ocean Spray video about a juice-drinking, long-board riding, tunes-groovin’ d...
Shoptalk 2024; How Authenticity Wins For Brands Like PacSun, Crocs, And Mattel In Today's Retail Marketing Space
In a world of seamless experiences and omnichannel engagements, there’s a lot more to navigate than there was even 20 years ago. Thank you t...