Radio and PodcastLive Radio & PodcastsOpening Radio and Podcast...
Radio and PodcastLive Radio & PodcastsFetching podcast shows and categories...
Radio and PodcastLive Radio & PodcastsFetching podcast episodes...
There is a whole world of opportunity in marketing that has not yet been fully realized; sound. I break it down and show how sound design and a sonic identity is accessible for companies and...
Listen to Sound in Marketing, a Business podcast by Dreamr Productions. Stream 143 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
Browse this show under Business podcasts.
50 episodes are loaded now from a catalog of 143. More episodes can be opened from this page.
Explore Business podcasts, United States podcasts and English podcasts.
King Radio was forged from silence. Prince Podcasting and all the other Regents that follow came into power because of what the original rul...
Radio IDs, something few of us (me included) think of but have all experienced and cherished. They are those fun zingers, prompting a new ra...
This is an encore episode of Ad Infinitum’s Season 2 Finale that I produced. Big thanks to Oxford Road ’s Executive Creative Director and Ad...
What if the signature sound for a sleek Scandinavian EV was inspired by a cat’s purr? Vinn hit the gas on that idea, while General Motors sh...
[Encore Episode] Left Coast Airlines . LCA wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step...
POS sounds; what are we trying to say about our brand experience as our customers are literally checking out? If the last thing a customer h...
Before Purses By Moms could expand, it needed to boost brand recognition and inspire more ambassadors. DreamrProductions created a strategic...
Here’s a sneak peek of season eight of the Sound In Marketing Podcast. Sonic Branding: Case Studies, Context, and Clarity. In the meantime,...
Season Seven of the Sound In Marketing podcast is a wrap. Season Eight won’t be far behind. Check out some of season seven’s highlights and...
What if Vegas used sound to invite rather than disorient? Would a sound strategy even make a difference? You can find my original article he...
Saving the planet is a good thing, but sometimes bag design blunders can cost you greatly. SunChips made a completely compostable chip bag....
This episode follows an unusual tale about TikTok’s 2020 viral Ocean Spray video about a juice-drinking, long-board riding, tunes-groovin’ d...
In a world of seamless experiences and omnichannel engagements, there’s a lot more to navigate than there was even 20 years ago. Thank you t...
How did the insurance jingle survive the commercial jingle massacre? Thank you to Twenty Thousand Hertz for allowing me to reboot their epis...
One of the biggest reasons that sonic branding isn’t used more frequently is that brands don’t understand what it is. In this episode, I try...
Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an une...
Episode Premiere Tuesday, Jan 23, 2024 Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Producti...
Sound in the shopping experience helps create trust between company and customer. It’s about building long-term ROI with customers who will...
Sound strategy is powerfully effective and easy to attain once you understand what it means to your brand specifically. Making sound on purp...
Sound is how we communicate, relate, and feel. It is one-fifth of what makes us human. Why wouldn’t we incorporate sound more strategically...
There are many steps in the consumer's brand journey but none more important than the last one; purchase. Let's discuss how payment sounds c...
Sonic branding traditionally has been seen as a “big business thing”. But what about the little guy? Small business has just as much right t...
We naturally listen to sound in 3D. Why not harness that element within ads? This episode was a reboot from a previous article I wrote in 20...
COVID has brought emotion to the forefront. Now is not the time to sell but to relate, learn, and grow. How can we do that through sound in...
What’s the difference between a jingle and a sonic logo? Is one better than the other? We’ll dig into that in this episode of the Sound In M...
What does a black T-shirt sound like? Or should it sound like anything at all? This episode brought up so many interesting questions with no...
What does sadness sound like? Could limiting our sad music intake save us from depression? This episode was a re-boot from an article with t...
We dig deep into cross-cultural exploitation and global pride. Thank you again to my guest Sgt. Major Denver Dill from Westpoint Academy for...
What happens when you mix sound and national identity? I learned some fascinating info when I spoke with Sgt. Major Denver Dill from Westpoi...
Can you change the molecular structure of a Cheez-It through music and does it actually change the flavor? Here are some great reference lin...
Ever wondered what happens when you play hip-hop music to cheese for 6 and a half months? Steve Keller of Pandora Studio Resonate spells it...
Brand voice is no longer just about the copy. Case in point, The Orange Song by Home Depot and Rory Doggett. Lisa Destefano, former VP of Br...
Did you know The Home Depot has a song that hey’ve been using since 2013? Lisa Destefano, former VP of Brand Marketing and Creative at Home...
Tom and Eric only had “ears” for Gilbert Gottfried when they were choosing a spokesvoice for Aflac. Honestly, who could quack the name bette...
Humor is pretty popular with insurance commercials these days. But back in 2000, there was only the duck. This week, I spoke with Tom Amico...
What do a cat and Big Rock Candy Mountain have to do with Chevy trucks? Listen in as I spoke with Jane Hussar, Chevrolet Silverado Advertisi...
Bringing in a cat to act like a dog was the new “hmm” that Chevy Silverado needed. Jane Hussar, Chevrolet Silverado Advertising Manager and...
Even in the background, music can be used in subtle ways to invoke different stories. When National Public Media (NPM) is designing NPR ads,...
Ever notice how the NPR ads flow so seamlessly with the programming? It's on purpose and it's thanks to NPM. National Public Media works har...
You made it to episode 100!! I wanted to write this one in the form of a “What I did on my summer vacation” paper so here goes. In this 100t...
How can audio content help to make our lives easier? We only have 24 hours in the day. But with audio our to-do's can be multi-tasked. We ar...
We only have 24 hours in the day but with the ability to listen to our content rather than look at it, somehow we are granted new time withi...
In Episode 97 of the Sound In Marketing Podcast, I conclude my chat with Sam Crowther of A Million Ads . We discussed relevancy and connecti...
In Episode 96 of the Sound In Marketing podcast, I talked with Sam Crowther of A Million Ads . We discussed the actual definition, utility,...
Sensory experiences are not limited to one sense or one moment. Lots of factors are at play and that's what Alejandro and I talk about in Ep...
In episode 94 of the Sound In Marketing Podcast, I talked with Alejandro Salgado of Atrianna , a tech company for market insights generation...
What Is Synthetic Voice (Part Two) with Rupal Patel of VocalID. We talked about how the human element in machine learning is absolutely nece...
What Is Synthetic Voice (Part One) with Rupal Patel of VocalID. We talked about how synthetic voice can help those with disabilities and giv...
In Episode 91 of the Sound In Marketing podcast, I talked with Daniel Jackson of Sonicbrand . We talked about the importance of intentionali...
In episode 90 of the Sound In Marketing podcast, I talked with Daniel Jackson of Sonicbrand about the power of sonic branding being in its a...
You can listen to Sound in Marketing episodes online on Radio and Podcast. Open an episode and the site player will stream the available audio.
Sound in Marketing is listed as a Business show. The show language is listed as English.
This page lists 143 episodes for Sound in Marketing. More episodes are available from the View more button when the list continues.