What Should Impossible Foods Do Now?

In this episode, Mike sits down with Rachel Konrad, former head of communications at Impossible Foods and now a lecturer at Stanford Graduate School of Business, to talk about the state of alternative protein and where Impossible lost its way. Drawing on her experience as the company's first communications hire, Konrad argues that Impossible’s biggest mistake wasn’t market headwinds but a strategic shift away from its original biotech ambition toward a conventional CPG playbook. Mike and Rachel discuss founder vision, venture capital incentives, and the missed opportunity to license core technology to major food brands. They also discuss what a real turnaround would require if Impossible hopes to reclaim its original mission and relevance in the future of food Learn more about your ad choices. Visit megaphone.fm/adchoices

You can listen to What Should Impossible Foods Do Now? online on Radio and Podcast. Open the player on this page to stream the available audio.

What Should Impossible Foods Do Now? is an episode from Smart Kitchen Show by The Spoon.

This episode is 34:22 long.

This episode was published on Feb 4, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Smart Kitchen Show when more episodes are available from the podcast feed.