Small Business Podcast 2007-03-26 Enlightened CEOs: Bob Fifer

Presented by: Small Business Expo Bob Fifer is President of Fifer Associates, LLC , which he launched in 2000. For 28 years, Bob has provided advice to more than one hundred companies, including a dozen of the Fortune 50 and numerous smaller firms both public and privately-held. Bob has authored a variety of articles and books including Double Your Profits which received strong reviews throughout the business and popular press, and became required reading for management at a wide variety of Fortune 500 companies, including General Electric (where Jack Welch bought 3000 copies), Allied Signal, and Citicorp/Travelers Insurance. His 2007 book, The Enlightened CEO: How to Succeed at the Toughest Job in Business (co-authored with Gordon Quick) has debuted to glowing reviews. Here we talk about his most recent book and the characteristics effective and successful CEOs share - especially CEOs of small companies. Read the transcript here . Play in Windows Media Play in RealPlayer Play mp3 stream Direct link to mp3 file

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Small Business Podcast 2007-03-26 Enlightened CEOs: Bob Fifer is an episode from Small Business Podcast by Ideas For Download, LLC.

This episode is 18:06 long.

This episode was published on Mar 26, 2007.

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