Trials legend Martyn Ashton is on a mission to make mountain biking accessible for all
Aug 18, 2026 - 01:16:43
Radio and PodcastLive Radio & Podcasts
Sports & Recreation
Why are mountain bikes so expensive? Industry veteran Rick Vosper explains the economics of cycling
Rick Vosper has been in the bike industry since the 1980s, serving in marketing and communications roles for some of the biggest brands in the business. His company, RVMS, provides creative services to consumer products...
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