CEO shares what it takes to start — and sustain — an online bike shop

Jeff Cayley started Worldwide Cyclery in 2011 when he was just 21 years old, and today he's also the founder and CEO of two more brands, KETL Mountain Apparel and Trail One Components. Jeff is based in Nevada, where he also co-hosts a podcast known as the MTB Podcast. In this episode, we ask: What was happening in the bike industry when you started Worldwide Cyclery that made you think it was the right moment to launch an online retailer? What made you focus specifically on the high-end, enthusiast market? Is content creation and media an important part of selling bikes? What Covid-era effects are retailers like Worldwide Cyclery still seeing today? As someone who loves bikes, how do you square the convenience and price advantage of ordering online with wanting to support your local bike shop? In 2019, you acquired KETL Mountain Apparel when it was still in its infancy. What was the vision behind growing that brand? In 2021, you co-founded Trail One Components with a giving component attached to every sale. How does that model work? What's the value proposition for Trail One products compared to other component brands? Why is owning your own brands, like KETL and Trail One, important to you? You're known for building really dialed, unique custom bikes. What are you riding at the moment? You've mountain biked all over the US and even internationally. What are some of your favorite places to ride? An automated transcript will be available at Singletracks.com later today. This episode is sponsored by Greater Sandpoint Chamber of Commerce . If you’re looking for your next mountain bike destination that offers just about everything, put Sandpoint, Idaho at the top of your list! The Lower Basin trail system serves up world-class riding through towering timber and across massive granite rock slabs, with trails for every rider — from technical black diamond descents to fast, flowy cross-country loops. For excellent park-style riding, head up to Schweitzer Mountain Resort with dedicated downhill trails and e-bike access to more than two dozen trails. Or pedal from town to the Pine Street Woods trail system where the trails range from flowy to technical. When you’re ready to take a break from the trails, Lake Pend Oreille is right there for camping, boating, swimming, or even standup paddleboarding. And after a big day outdoors, head into the town of Sandpoint where you'll find a great selection of bars and restaurants to relax and refuel. Get all the details to plan your perfect getaway at ⁠⁠⁠visitsandpoint.com⁠⁠⁠ . The trails and the good times are waiting for you when you Visit Idaho!

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CEO shares what it takes to start — and sustain — an online bike shop is an episode from Singletracks Mountain Bike Podcast by Singletracks.com.

This episode is 01:07:51 long.

This episode was published on Apr 21, 2026.

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