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How Getting Back to Basics Turned 437 Into an 8-Figure Brand
Hyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure business— and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a culture that incl...
About This Episode
How Getting Back to Basics Turned 437 Into an 8-Figure Brand is an episode from Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs by Shopify. Hyla Nayeri co-founded 437, a bootstrapped activewear bra...
Podcast
This episode belongs to Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs.
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Episode Details
Published Jun 11, 2026, 00:41:37 long, audio available.






