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How Getting Back to Basics Turned 437 Into an 8-Figure Brand artwork
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How Getting Back to Basics Turned 437 Into an 8-Figure Brand

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs by Shopify

Jun 11, 202600:41:37Business

Hyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure business— and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a culture that incl...

About This Episode

How Getting Back to Basics Turned 437 Into an 8-Figure Brand is an episode from Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs by Shopify. Hyla Nayeri co-founded 437, a bootstrapped activewear bra...

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Episode Details

Published Jun 11, 2026, 00:41:37 long, audio available.