Welcome to Horizon - with Brian Zaik and AJ Siegel

In this episode, get introduced to ServiceNow's latest offering, Horizon , the source of truth for experience design at ServiceNow , empowering creators to design better enterprise experiences. Joining the conversation are Brian Zaik and AJ Siegel from ServiceNow, who share their insights and experiences with this innovative design system. They discuss Horizon's role as a central resource for designing experiences on the ServiceNow AI platform, making it easier for both seasoned designers and those new to the field. Brian elaborates on the significance of Horizon as a single destination for all things related to UX design within the ServiceNow ecosystem. He explains how Horizon simplifies the process of creating workflows and applications by offering detailed documentation and interactive examples. AJ adds to the discussion by emphasizing the platform's capacity to enhance user experience and productivity, reflecting on his decade-long journey at ServiceNow and the evolution in UX priorities. The episode also covers how Horizon integrates AI capabilities into design strategies, providing a resource that remains updated with the latest trends and best practices. Brian and AJ discuss the expected future developments and additional resources that will be added to Horizon, ensuring it stays at the cutting edge of design and technology. Whether you're a developer, designer, or ServiceNow partner, this episode offers valuable insights into leveraging Horizon to create impactful and user-friendly solutions. Find out more about Horizon - Watch on YouTube Guests: Brian Zaik - Principal Inbound Product Manager, Design System AJ Siegel - Director, Design Enablement Strategy Host: Bobby Brill 00:00 Introduction and Guest Introductions 01:37 What is Horizon? 04:07 The Importance of UX in ServiceNow 06:02 Design Systems and Their Impact 12:37 AI Integration in Horizon 22:29 Future Developments and Roadmap 26:58 Wrap up

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Welcome to Horizon - with Brian Zaik and AJ Siegel is an episode from ServiceNow TechBytes by ServiceNow Community TechBytes.

This episode is 27:24 long.

This episode was published on Aug 6, 2025.

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