The Power of Customer Feedback Shaping User Experience at ServiceNow

Dive into the world of ServiceNow UX Research and product development with Jessie Livingston, Tricia Wilson, and Molly Bowman as they unveil the secrets behind crafting user-centric features. In this engaging podcast episode, Tricia Wilson shares insights from her research on process mining, revealing how the team transformed a tool that often failed and frustrated users into a powerful solution for optimizing business processes. Molly Bowman then discusses the challenges and triumphs of creating Now Assist Voice, ensuring it's not just a novelty but a robust tool that supports diverse voices and environments, enhancing productivity and accessibility. Jessie Livingston joins host Bobby Brill to tie it all together, highlighting the importance of user feedback in driving meaningful product enhancements. Don't miss this eye-opening discussion on how ServiceNow is bridging the gap between user experience and product design. To read more about these two stories, check out the blog post from ServiceNow's EVP and Chief Experience Officer Amy Lokey - To learn more about Product Lab - 00:00 Meet the UX Research Team 01:02 Understanding the Voice of the Customer with Jesse Livingston 03:25 Exploring Process Mining with Tricia Wilson 17:57 Voice for Now Assist: Enhancing Accessibility with Molly Bowman 32:29 How to Get Involved with the Product Lab Guests - Jesse Livingston, Tricia Wilson, Molly Bowman Host/Producer - Bobby Brill ServiceNow Training and Certification: ServiceNow Community: For general information about ServiceNow, visit:

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The Power of Customer Feedback Shaping User Experience at ServiceNow is an episode from ServiceNow TechBytes by ServiceNow Community TechBytes.

This episode is 34:03 long.

This episode was published on May 14, 2025.

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