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#Exceptions 7: Creativity, Constraints and the Rebrand of Grado Labs artwork
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#Exceptions 7: Creativity, Constraints and the Rebrand of Grado Labs

Seeking Wisdom by Seeking Wisdom

Oct 31, 201828:33Business

Grado Labs is far from a fresh new startup. They've been around since 1953. They have an old-school CEO and a legacy brand to uphold. So how did their VP of Marketing convince his boss to push forward with a rebrand? Wha...

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#Exceptions 7: Creativity, Constraints and the Rebrand of Grado Labs is an episode from Seeking Wisdom by Seeking Wisdom. Grado Labs is far from a fresh new startup. They've been around since 1953. They have an old-school CEO and a legacy b...

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Published Oct 31, 2018, 28:33 long, audio available.

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