Search is changing! Tom Capper (Moz/Stat) & Marie Haynes on Google’s algorithms, WebMCP and more.

Join Marie Haynes and Tom Capper as they dive into Google's evolving algorithms, focusing on AI-driven changes like WebMCP and the role of agents in search. Discover how brand signals and user satisfaction are reshaping SEO, and why traditional tactics may no longer suffice.Links mentioned in this call:Google site quality score: helpful content update was not what you think. Tom Capper. Stat: 00:00 Introduction to SEO and Algorithm Changes02:42 The Evolution of Search Algorithms05:10 User Satisfaction Signals and AI07:49 The Importance of Brand Authority10:28 Understanding EEAT and Its Implications13:13 The Impact of Helpful Content Updates15:49 Navigating Core Updates and Brand Trust18:11 The Future of SEO in an AI-Driven World26:44 The Evolution of Search and AI's Role36:58 Impact of AI Overviews on Businesses43:08 The Future of Search with AI Agents and WebMCP

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Search is changing! Tom Capper (Moz/Stat) & Marie Haynes on Google’s algorithms, WebMCP and more. is an episode from Search News You Can Use - SEO Podcast with Marie Haynes by Search News You Can Use Podcast: SEO News.

This episode is 00:50:42 long.

This episode was published on Mar 16, 2026.

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