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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice on Google Algorithm updates, tips and information to help you improve your website. During the podcas...
Search is becoming agentic, task-oriented, and deeply integrated with AI that learns, improves, and even negotiates on our behalf. If you’re...
If you sell products online, the way your customers buy from you is about to fundamentally change. We are moving toward a future where buyer...
In this episode of the "Real People Using AI" series, host Marie Haynes sits down with SEO content strategist and AI transition consultant L...
Join Marie Haynes and Tom Capper as they dive into Google's evolving algorithms, focusing on AI-driven changes like WebMCP and the role of a...
Did you know Google "re-ranks" search results using AI that is trained on user data and quality rater scores? In this video, I break down re...
In this episode, Marie Haynes discusses Google's Universal Commerce Protocol (UCP) and its transformative potential for online shopping. UCP...
The future of search isn't search; it's agents. Dr. Marie Haynes tackles the biggest shift facing the web: agentic AI. This episode explores...
It was an honour to attend Google I/O in person. Search is changing radically! Google called it a new era of Search with Gemini 2.5 at its c...
Google's Agent2Agent (A2A) protocol is here, and it's set to change everything. Announced at Cloud Next 2025, this new standard allows AI ag...
Dr. Marie Haynes discusses the future of AI, highlighting the massive investments being made by companies like Google, Meta, and Amazon. She...
Is Grok 3 a serious threat to Google? In this LIVE episode of AI News You Can Use Dr. Marie Haynes demonstrates Grok 3 as well as the Deep R...
The January 2025 update of Google's Quality Rater Guidelines had many important changes including sections on: -filler content -paraphrased...
Buckle up for a thrilling dive into the future of AI! This episode of Search News You Can Use uncovers the mind-blowing advancements in AI,...
Are Chrome engagement signals used in Google's ranking systems? I'd recommend watching Cindy's video from last week: https://youtu.be/txNT1S...
Here’s a conversation I had with Gemini about how its vector space works and how it adjusts as it learns. It may be possible for us to influ...
Thank you to Adam Szmerling from Bayside Psychotherapy who allowed me to publish our brainstorming session. The first 45 minutes or so of th...
Navboost is a system we learned about in the DOJ vs Google trial. Did you know that Google stores every query that you search, along with in...
Documents describing Google's ranking systems in great detail have been leaked by someone who sent an email to Rand Fishkin. In this video,...
Some quick thoughts on Google's AI overviews (formerly SGE). I don't think they're going away. I do believe they will get more accurate. We...
Finally another podcast episode! I was babbling on to my husband about how similar Gemini 1.5's new architecture was to our brain structures...
Google is changing their SEO starter guide. They're removing a bunch of content. This episode has visuals. Watch on Youtube: https://youtu.b...
This is an impromptu, unscripted episode with Dr. Marie Haynes, recorded because of a recent news headline from Search Engine Roundtable tha...
In this episode, we dive deep into Google's revolutionary new language model, Gemini, destined to be the most impactful technological shift...
Oh boy, finally another podcast episode! This is an unscripted chatting episode where I share the story of what happened to my agency. It fo...
Google has confirmed that SGE (Search Generative Experience) is not just an experiment, it is the future of search. Google's CEO Sundar Pich...
In this long-awaited return episode of Search News, Dr. Marie Haynes explains how Google's helpful content system has radically changed sear...
We've had so many updates lately! It's almost impossible to know why your traffic is down. And for many sites traffic *is* down tremendously...
I interviewed Charles Floate, an SEO known for ranking websites in ways that go against Google's spam guidelines. We discussed PageRank and...
This week we learned from Google's HJ Kim that E-A-T is used for every single query searched on Google! In this episode Dr. Marie Haynes sha...
The October 2022 spam update had a massive impact on many sites. Many of these were "niche sites" - not overtly spammy, but still breaking G...
The September Core update feels different to me! In this episode I share my thoughts after analyzing many pages that won and lost following...
SEO is changing so much! In this episode Marie shares what SEOs can learn from Google’s Search On 2022 event. Is Google going to replace Ama...
The September 2022 Core update is live! The helpful content update has finished rolling out. In this episode we discuss: 1) How the Septembe...
In this special podcast episode Marie welcomes Alan Kent from Google. Alan is a developer advocate who currently works on communicating chan...
Google added more information to the "About this Result" information in the search results. Their wording on what they've added to this feat...
In this episode Dr. Marie Haynes discusses five interesting changes Google has made to the Search Quality Evaluator Guidelines, including so...
In this episode Marie discusses the new “pros and cons” SERP annotations you may have seen. These are not produced by structured data! A new...
Marie welcomes MHC’s Technical Director, Alec Brownscombe, who also owns and operates the website Mapleleafshotstove.com. In this episode, M...
Has your Google traffic dropped? In this episode Marie goes into great detail describing how you can assess a decline in organic traffic. Yo...
In this episode, Marie Haynes and Lily Ray both discuss the early impact of the May 2022 core update, advice for recovery, a little about ho...
In this episode, Marie welcomes MHC’s director of products and services, Callum Scott. Callum has incredible knowledge of how Google’s algor...
In this episode, search professionals Olaf Kopp and Marie Haynes discuss the concept of Expertise, Authoritativeness, and Trustworthiness in...
In this episode, Marie shares her thoughts on semantic search. Semantic search is search that’s based on understanding the meaning of words...
In this special episode of Search News You Can Use, we welcome Glenn Gabe to the show! Glenn has been assessing traffic drops in websites fo...
In this episode Marie shares information on how Google’s Hummingbird algorithm dramatically changed search to rely less on PageRank as their...
In this episode we talk about the latest news on Google’s MUM technology. The “Things to Know” SERP feature has been seen live. It is not ye...
In this episode, Marie discusses the idea of “toxic links” and whether they have the ability to hurt your site’s organic traffic. Discussed...
In this special episode of Search News You Can Use, Dr. Marie Haynes speaks with Dawn Anderson about Google’s use of AI in search including...
In this special episode of Search News You Can Use, Marie interviews Lily Ray of Amsive Digital over Zoom. Topics discussed include: - Lily’...
What is YMYL, and does it matter to SEOS? In this episode, Dr. Marie Haynes discusses how Google’s Quality Rater Guidelines and other docume...