Google's Agent2Agent Protocol: This radically changes how the web works.

Google's Agent2Agent (A2A) protocol is here, and it's set to change everything. Announced at Cloud Next 2025, this new standard allows AI agents to talk directly to each other. What does this mean? An internet powered by communicating AI, radical changes for businesses using tools like Agentspace and the Customer Engagement Suite, and a potential upheaval for traditional SEO. I share thoughts about A2A, the Agent Development Kit (ADK), Agent Cards, and why the future of the web might look very different, very soon. More, including links to all of the resources mentioned in my blog post:

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Google's Agent2Agent Protocol: This radically changes how the web works. is an episode from Search News You Can Use - SEO Podcast with Marie Haynes by Search News You Can Use Podcast: SEO News.

This episode is 00:43:35 long.

This episode was published on Apr 14, 2025.

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