Google admits that Search is becoming agentic

Search is becoming agentic, task-oriented, and deeply integrated with AI that learns, improves, and even negotiates on our behalf. If you’re feeling overwhelmed by how quickly AI is reshaping everything from SEO to web development, you're not alone! In this episode I share about Gemini in Chrome, how I built a plant journal with Antigravity, UCP, WebMCP, WordPress' EmDash, Shopify's AI Toolkit, Andrej Karpathy's autoresearch and more. This episode goes with this issue of Search News You Can Use: The Agentic Web is here 0:00 - Introduction & Marie's experience with Gemini in Chrome 1:25 - Sundar Pichai interview: Search is becoming agentic 3:32 - Why SEO clicks are dropping (AI Overviews & AI mode) 6:21 - Google's internal use of Antigravity (Agent manager/coding tool) 8:19 - Building a plant journal app using Anti-gravity 11:03 - Liz Reid (Head of Search) on agents taking over web interactions 12:08 - The rise of Agent-to-Agent protocols 13:07 - UCP (Universal Commerce Protocol) and the future of e-commerce checkout 15:35 - What is MCP (Model Context Protocol)? 17:53 - WebMCP: Enabling agents to interact directly with your website's front end 19:55 - Demo: Diagnosing a traffic drop using Gemini in Chrome on a specific webpage 22:56 - EmDash: Cloudflare's new AI-native CMS (the "spiritual successor to WordPress") 26:13 - Shopify's AI Toolkit demo (Automating SEO updates and applying discounts) 29:32 - Andrej Karpathy's auto-research and AI recursive self-improvement 32:42 - Project Mythos, Project GlassWing, and cybersecurity concerns 34:43 - Timeline predictions: 2027 as the major inflection point for agentic systems 38:13 - Demis Hassabis on the expanding opportunity space and final thoughts on learning AI tools

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Google admits that Search is becoming agentic is an episode from Search News You Can Use - SEO Podcast with Marie Haynes by Search News You Can Use Podcast: SEO News.

This episode is 00:41:05 long.

This episode was published on Apr 17, 2026.

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