AI protocols that marketers need to know about - with Liz Micik & Marie Haynes

In this episode of the "Real People Using AI" series, host Marie Haynes sits down with SEO content strategist and AI transition consultant Liz Micik to discuss the massive shift from a chat-based internet to the "Agentic Web." They break down Google's latest developer protocols—including MCP, A2A, UCP, and AP2—and translate what these highly technical concepts mean for everyday business owners and marketers. If you are wondering how AI agents will discover, consume, and negotiate with your website in the future, and what actionable steps you can take right now to prepare your brand (like cleaning up your schema and structured data), this conversation is your roadmap.Google’s blog posts on the agentic protocols: Liz Micik: Marie: Search Bar: a member of Marie’s paid community: – Welcome to the Agentic Web: Moving beyond chat interfaces and GEO (Generative Engine Optimization) to prepare for AI agents.2:16 – The Evolution of the Web: Why the current shift mirrors the early days of e-commerce and how bots are consuming websites (discussing Cloudflare's markdown feature).11:00 – The 3 C's of AI Readiness: Why your website must be clear, complete, and consistent for AI agents to trust it.13:50 – What is MCP & WebMCP?: Exploring the Model Context Protocol and how AI applications connect to external systems and tools.25:20 – Agent to Agent Protocol (A2A): How agents discover and communicate with one another using JSON Agent Cards.27:50 – Universal Commerce Protocol (UCP): The future of AI shopping, building carts across multiple sites, and protecting your business's "moat."38:00 – Agent Payments (AP2) & MPP: How agents will handle transactions, negotiate payments, and the security hurdles of an agentic economy.46:15 – Actionable Advice for Businesses Today: Why Schema and Structured Data are the most important tools you can implement right now.52:00 – Agent to User Interface (A2UI): The potential for AI to generate unique web pages, UIs, and interactive tabs on the fly.56:50 – Summary & Rapid Fire Questions: A quick recap of all the protocols, plus Liz's advice on learning AI, financial planning with Claude, and the importance of reading analog books to kids.

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AI protocols that marketers need to know about - with Liz Micik & Marie Haynes is an episode from Search News You Can Use - SEO Podcast with Marie Haynes by Search News You Can Use Podcast: SEO News.

This episode is 01:02:52 long.

This episode was published on Mar 24, 2026.

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