#DailyGrowth 91 - Highlights From the Video Marketing Live AMA With David Feinman & Zach Medina

1. HOW TO CONVERT TEXTUAL CONTENT INTO VIDEO CONTENT? - By 2020, over 80% of the world’s traffic will be to video content - Convert your evergreen content to animated or sizzle or production videos 2. HOW DO YOU MEASURE THE IMPACT VIDEOS ON YOUR BOTTOM LINE? - Add a facebook pixel on your site to track views, adds to cart, etc. and see how much impact each video is having - Measure the watch time - Break up the videos into Instagram stories 3. FACEBOOK VS. YOUTUBE - Look for what people are searching for - Facebook is prioritizing video over other types of content - Facebook is pay-to-play - boost posts and set up ads to reach more followers 4. LINKEDIN - Cost-effective - Post videos natively (YouTube links will soon get penalized) - Until then, post YouTube links to get more views and engagement on your YouTube videos 5. IMPACT OF EACH PLATFORM - Figure out who your audience is - Share your content on multiple platforms - Create content that your audience resonates with - Leverage retargeting campaigns - Chunk up your content and publish it on Instagram - Optimize YouTube content for search - Promote your YouTube video links on your website - Have a distribution strategy to spread your videos 6. HOW TO OPTIMIZE YOUR VIDEO - Have a good description. For YouTube, write long text. - Add relevant tags - YouTube has more capabilities than Facebook to optimize videos - On Facebook, thumbnails and captions are crucial - On Facebook, promote new published videos immediately with comments, shares, and an ad to increase your organic reach and make it more likely to be viral 7. CAPTIONS - Use a service for captions, which makes it easy to edit directly within their platform 8. VIDEO SERIES - Facebook Watch is creating TV production-style series. It is starting to compete with YouTube - People binge-watch series - For business, people prefer watching series of short episodes. Your brand can be integrated in those episodes. - Start making a series as if it was on Facebook Watch - look at what is trending. 9. HOW DO YOU PERSONALIZE VIDEOS? - Know your WHY - People buy emotionally and rationalize

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#DailyGrowth 91 - Highlights From the Video Marketing Live AMA With David Feinman & Zach Medina is an episode from Sales4U - Fast Sales Growth Without The Guesswork by Sales4U.

This episode is 00:05:12 long.

This episode was published on Mar 30, 2018.

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