198: Branding and Storytelling Bruno Bertini of 8x8

In this engaging conversation, Dan Sixsmith interviews Bruno Bertini, the CMO of 8x8, discussing the evolving role of the CMO in today's business landscape. Bruno shares insights on branding, storytelling in B2B, and the importance of customer experience. He emphasizes the need for CMOs to be business operators, bridging gaps between marketing, sales, and customer success. The discussion also touches on leadership styles, personal growth, and the significance of mentorship in shaping one's career. Bruno concludes with a powerful mantra: 'Enjoy being while becoming.' Takeaways Bruno Bertini emphasizes the importance of storytelling in B2B marketing. The role of the CMO is evolving to become more integrated with business operations. Building a brand in a commoditized market requires a focus on customer-centric messaging. Effective marketing should be seen as a continuous process, not just a sales tool. Leadership in marketing involves fostering a culture of trust and high expectations. Mentorship plays a crucial role in professional development and growth. The CMO should act as a glue between different departments within the organization. Success is defined by continuous improvement and learning. A strong company culture is essential for team dynamics and performance. Enjoying the journey of growth is as important as the end goals. Chapters 00:00 Introduction to Bruno Bertini and 8x8 02:17 The Role of Storytelling in B2B Branding 06:16 The Evolving Profile of the CMO 10:20 Marketing as the Glue in Organizations 20:13 Bruno's Personal Journey and Early Influences 27:47 The Duality of Creativity and Operations 28:53 Early Influences and Entrepreneurial Spirit 31:51 Transformative Experiences at Disney 36:24 Path to Leadership and Mentorship 39:45 Leadership Style and Team Dynamics 44:23 The Role of Mentorship in Growth 47:27 Defining Success and Continuous Improvement 51:43 Introduction to the Conversation 51:44 Exploring Key Themes 52:00 Introduction to Sales Dynamics 52:00 Understanding Customer Needs

You can listen to 198: Branding and Storytelling Bruno Bertini of 8x8 online on Radio and Podcast. Open the player on this page to stream the available audio.

198: Branding and Storytelling Bruno Bertini of 8x8 is an episode from Sales Is King by Dan Sixsmith .

This episode is 00:51:53 long.

This episode was published on Mar 10, 2025.

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