S4N 098 Kristin Zhivago on selling the way your customers buy

Selling the way your customers want to buy makes sales (and marketing) so much easier, but most businesses refuse to do it. In this episode, veteran market Kristin Zhivago (and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy ) discusses how you can uncover your best customers' buying behaviors so you can align your marketing to attract your best customers, and then make it easy for them to buy from you. This episode brought to you by Mimiran , the fun, "anti-CRM" for independent consultants, coaches, and fractionals who love serving clients but hate selling. (Note that Mimiran has tools to help implement Kristen's methodology.)

You can listen to S4N 098 Kristin Zhivago on selling the way your customers buy online on Radio and Podcast. Open the player on this page to stream the available audio.

S4N 098 Kristin Zhivago on selling the way your customers buy is an episode from Sales for Nerds by Reuben Swartz.

This episode is 33:43 long.

This episode was published on Jul 15, 2024.

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