S4N 104 John Vlach on Video Marketing for Beginners
John "the Video Guy" Vlach talks about how to get started with online video, even if you're not a professional and you've never recorded or...
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Sales for Nerds
The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted. We interview experts and other technical folks who h...
Episodes
20 of 100 episodes
S4N 103: Reuben Swartz on the Secret of Secrets
Differentiation is hard. So many people try to differentiate themselves in ways that aren't meaningful, or hard to prove. What if you could...
S4N 102 Jill Lublin on Publicity and Kindness
When you've got a tiny business, getting people to know about you is often your biggest problem. Getting other people to talk about your bus...
S4N 101 Kari Mirabal on NAKED Networking
NAKED Networking expert Kari Mirabal stops by Sales for Nerds to discuss better ways to network. Make sure you're nurturing your network the...
S4N 100 John Tyreman on Podcasting for Professional Services
Wow-- episode 100! Podcasting expert John Tyreman provides tips on using your podcast to get clients, including: Figuring out the right form...
S4N 099 Lydia Lee on building a life you want with a business you love
Sometimes the allure of working for yourself turns into just having a lot of bosses and you can end up getting burn out all over again. Lydi...
S4N 098 Kristin Zhivago on selling the way your customers buy
Selling the way your customers want to buy makes sales (and marketing) so much easier, but most businesses refuse to do it. In this episode,...
S4N 097 AI with ChatGPT for Solo Consultants
AI is all the rage these days (I get lots of pitches, some of them seemingly AI-generated, to come on Sales for Nerds and talk about AI). I...
S4N 096 Tim Hyde on Getting Organized with a CRM
Tim Hyde from Win More Clients shares his entrepreneurial journey and the importance of using a CRM to get and stay organized. Tim also delv...
S4N 095 Steve Ramona on Doing Business with a Servant's Heart
Sales may feel "icky", but serving others feels good, and leads to great results. In this episode, Steve Ramona, host of the Doing Business...
S4N 094 Meridith Grundei on Effective Speaking
A lot of people hate public speaking. But whether you're officially a "speaker", or just someone who needs to talk to a "Zoom room" now and...
S4N 093: Alistair McDermott on becoming a Recognized Authority
Alistair McDermott sits down with some whiskey to talk about becoming the Recognized Authority in your consulting niche. This leads to easie...
S4N 092 Reuben Swartz on the 2 Step Sales Process for Consultants
It's easy to make sales overly complicated. (I've been guilty of that many times.) So here's the simple, 2-step sales process for consultant...
S4N 091 Rachel Nigro on treating your Body Well for Optimal Performance
To perform at our best, we need to fuel and nourish our bodies properly. But most fitness advice has everything backwards. In this episode,...
S4N 090 Erica Holthausen on turning expertise into authority by publishing articles
While publishing a book is a great way for experts to gain (and broadcast) authority, you don't need to write a whole book to benefit from p...
S4N 089 Rochelle Moulton on not avoiding conversations as you build your authority
Rochelle Moulton has made a career within a career of helping introverted consultants become effective sales people. She has done this with...
S4N 088 Bridget Hom on hiring and firing the right mental team
"As entrepreneurs we're typically in relationship with our thoughts about people, versus people themselves", says Bridget Hom, mindset coach...
S4N 087 Kevin Whelan on Selling Your Expertise, Not Your Time
If you want to make more money with less stress as a consultant, it helps to move from implementor to advisor. Philosophy major and accident...
S4N 086 Richard White on Taking Good Notes
Taking good notes is essential for effective meetings, but most of us never learn how to do it well. In this episode, Richard White, founder...
S4N 085 Tom Jackobs on Storytelling for Sales
Learn how Tom Jackobs went from almost going broke because he didn't know how to sell to hitting a 90% close rate by selling through stories...