Customer Obsession, a way of life at Safaricom

Safaricom Newsroom by Safaricom PLC

Feb 6, 202500:31:56Technology

The customer is the lifeblood of any business, and for Safaricom, whose 44 million subscribers use its products and services to fuel their lives, customer obsession is a way of life. Using analytics and big data, Safaric...

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